Digital Marketing Strategies 101

Why Do You Need a Digital Marketing Strategy?

Bear with us as we break the traditional grammatical order of these questions, but, to paraphrase Simon Sinek, it’s important to start your marketing strategy with “the WHY.” 

The first step in developing your digital marketing strategy is to ask yourself: Why does our company exist in the first place and why does that matter to your audience?  

It might seem a little basic, but those simple questions will provide the foundation for your entire digital marketing plan. The answers will help inform how you align your marketing messages and approaches to both your business and the needs of your clients or customers. 

Because, with so many other companies (and distractions) competing for your audience’s attention, you can’t just run a bunch of search ads or other digital marketing tactics and expect leads and sales to come rolling in.  

Your strategy has to take your unique business and audience into account. If you can align your digital marketing to those business and audience needs, the benefits are huge:  

• Audience Targeting: Reach the right people with the right message at the right time with customer-specific demographics, interests, and behaviors.
• Measurable Results: Track and measure business performance in real time to make data-driven decisions and tweak your strategy.
• Cost-effectiveness: Digital marketing campaigns are more cost-effective than traditional methods, which is ideal if you're facing a tight budget.
• Increased Brand Awareness: Build brand awareness and establish your business as a thought leader in your industry with the right content.
  

Wait … What’s a Digital Marketing Strategy?  

"Strategy" is one of those words that gets used in a lot of different contexts. When we talk about a digital marketing strategy, we're talking about a mix of carefully selected and targeted online tactics that help your business achieve its specific marketing goals. 

There are as many unique digital marketing strategy possibilities as there are companies in the world. What works for one, might not work for another. Your plan should outline how YOUR business uses the right set of tactics and approaches to reach its objectives. 
  
A well-crafted strategy includes info on your target audiences, competitors, budgets, and more. This helps with initiatives like SEO, advertising, social media, and content marketing. It should also outline specific goals and key performance indicators (KPIs) to measure success, so you can adjust course as needed. 

How to Create a Successful Digital Marketing Strategy 

1. Define your goals: Consider what you want to achieve with your strategy. Whether it’s increasing brand awareness, generating leads, or driving sales… Make sure to set clear, realistic, and measurable goals.  
2. Identify your target audience: Gather demographic details like age, gender, location, and interests. Use this information to create buyer personas that guide your marketing efforts. 
3. Research your competition: Stay aware of your competitors’ strategies, messaging, and tactics. This helps you find opportunities to differentiate your brand and stand out. 
4. Determine your budget: Set a budget for your digital campaigns. Be sure to consider the cost of different channels and tactics. This helps you manage costs and make performance-based adjustments, ensuring the best results.  
5. Choose your digital marketing channels: Find the right mix that matches your target audience behaviors and goals. This could include social media, email marketing, SEO, advertising, content marketing, and more. 
6. Develop your content strategy: Focus on creating high-quality, relevant, and engaging content that resonates with your target audience. 
7. Launch your campaign(s): Roll out your digital marketing campaigns and initiatives across your chosen channels. Use analytics and data to track and measure your results. 
8. Optimize your approach: Continuously optimize your digital marketing strategy by analyzing data and adjusting your approach as needed to improve results. 

Who Creates Digital Marketing Strategies?  

There is no shortage of marketing agencies and strategists out there who can support your digital marketing plans and develop a strategic approach for your business.  

In your search for the right strategic partner, consider your goals. Are you looking for a strategy that is grounded in extensive market research and audience testing? If so, an agency or organization that specializes and focuses ONLY on strategy work might be the right fit for your business. 
  
On the other hand, if you’d rather work with a team that can turn your digital marketing strategies into realities, an integrated marketing agency like MoJo Active is a much better fit for your business.  

As a full-service digital marketing agency, MoJo Active brings the expertise you need to supplement your team or manage every aspect of your strategy and execution. Our team of creative, social, email, development and marketing experts works together to craft custom strategies that work. Then we bring them to life for your audience.  
 
We act as an extension of your company, making sure your digital marketing strategy connects your business to your buyers in effective and engaging ways.