BigCommerce Replatforming Done Right - Part 1: Product Migration
Posted on in Ecommerce by MoJo Active
Replatforming to BigCommerce? In our series, ‘BigCommerce Replatforming Done Right,’ we cut through all the noise and conflicting advice to ensure smooth storefront migrations that align with your ecommerce business goals.
In this first installment, we zero in on the pivotal process of moving your products to a new platform. How you migrate and present your product information can make or break your ecommerce store’s success. Let’s take a look at this critical stage of the BigCommerce replatforming project.
Product Presentation: Why’s It So Important?
If your product presentation doesn’t set you apart from the competition, revenue on your replatformed storefront suffers. It’s that simple. Your customers have some basic needs, and meeting those needs is non-negotiable if you want to make the sale:
- Quality Product Images: Your buyers have to see what they’re buying clearly and accurately. Products should be professionally shot, with multiple angles and models as needed. Adding rich content like videos and 360-degree product views is a great way to engage users and help drive their purchase decisions.
- Detailed Descriptions: There’s no room for guesswork when it comes to product descriptions. Providing in-depth details like specs, dimensions, benefits, and other relevant info helps you answer buyer questions in advance and overcome potential purchase obstacles.
- Organized Categories: Easy navigation through product category structures helps customers find what they need without hassle. Providing multiple clear purchase paths through a well-organized product category structure let's customers shop and browse in the way that works best for them. Just remember: the simpler the better!
- Additional Resources: Providing some supplemental content resources like manuals, guides, and data sheets are great confidence boosters for customers who want to dig a little deeper into your product offerings. Just remember to balance your content with your customers' needs and avoid information overload.
- Augmented Reality: This one doesn't necessarily apply to every storefront but, including tools that allow someone to "Try it On" or “View in My Space”, helps customers visualize your products in action, building engagement and purchase confidence.
Successful product migration isn’t as simple as dropping your inventory into place on a new platform like BigCommerce. Focus on how your products live and breathe in their new environment and how they interact with the new site design and, ultimately, with your customers. It’s about setting your store up for success from the get-go and making sure every customer interaction is as smooth and simple as possible.
Do You Need a PIM? Wait, What’s a PIM?
Think of a Product Information Management (PIM) system as a potential powerhouse for your multichannel sales strategy. It serves as a unified hub for all your product information, simplifying how you organize and share information across different platforms. But is it a must-have? Well, that really depends on your business.
For some companies, especially those with simpler operations, integrating products directly into BigCommerce is perfectly adequate. Using our custom apps or Advanced Metafields creates a PIM-lite scenario too. For other ecommerce storefronts with more complex product offerings, a PIM might be absolutely essential. We can help you decide what works best for your business goals. But if you are interested in a PIM, here are our favorites right now:
- Salsify: Centralize, manage, and syndicate product information effortlessly across multiple channels.
- Sales Layer: Enhance product data accuracy and omnichannel consistency with this intuitive cloud-based platform.
Other Essential Ecommerce Tools
Depending on your product migration needs, you might benefit from some of the other powerful tools available. Some examples include:
- Acumatica: A comprehensive ERP solution, perfect for managing complex business processes and integrating them with your ecommerce operations.
- Brightpearl: Designed for retail, this platform offers real-time insights into orders, inventory, and customer information.
- Zentail: An excellent choice for multichannel sellers, Zentail simplifies operations and ensures consistent product data across all platforms.
Whatever your ecommerce replatforming needs, we work closely with your team to align your product migration with tools that work for your current operation and scale to the ongoing growth of your ecommerce store.
We work closely with your team to align your product migration with tools that work for your current operation and scale to the ongoing growth of your ecommerce store, whatever your ecommerce replatforming needs may be.
Kickstart Your Ecommerce Growth
Looking for a hand with replatforming to BigCommerce? MoJo Active has you covered. As a BigCommerce elite partner, we’ve tackled this challenge countless times, transforming product migration complexity into streamlined solutions customized for your business.
Our approach? Thorough analysis, strategic integration with the right tools, and precise data alignment are needed to prime your ecommerce store for increased profitability on BigCommerce.