2025 Global Marketing Trends
Posted on in Thought Leadership by MoJo Active
2025 has arrived and technology is advancing faster than ever, and marketing is becoming more personal than ever. The pressure is on for businesses to become both more efficient and more human, creating new opportunities and challenges that demand equal parts agility and innovation.
Buying journeys continue to evolve quickly, forcing you to rethink how you connect, engage, and communicate with your audience. Although implementing new strategies and technologies is often overwhelming, the ability to adapt is essential to building and maintaining a competitive advantage and achieving success in your market.
Here are five global marketing trends to consider as you identify opportunities for growth and plan your marketing strategies for 2025.
1. AI-Driven Everything
Artificial intelligence (AI) is hardly new. Ecommerce platforms, search engines, and chatbots, for example, have been making intelligent recommendations for years based on individual user data and activity. AI has already proven to be a competitive differentiator for organizations that understand how to fully harness its capabilities.
However, the ability to integrate AI into virtually every business process is making it possible to significantly enhance marketing planning, execution, and analysis. Data analytics, predictive modeling, automation, personalization, content creation, content delivery, strategy development, lead generation and nurturing, ROI measurement, and more are accelerated and optimized with the latest AI tools. It’s time to go beyond the low-hanging fruit and take the next step integrating AI into your business and marketing processes.
2. Personalization
Personalization continues to become more, well, personal. With a deeper understanding of the needs and preferences of each individual buyer, a more user-centered model impacts everything from email and SMS marketing to behavior-based content and shopping recommendations.
Advanced, AI-powered analytics allow you to quickly generate valuable insights based on historical data, predict future trends, and adapt in real-time based on current activity and context. The shift to personalization (driven by growing data sets, AI, and automation) will result in higher engagement and conversions, closer client relationships, and increased loyalty, all of which contribute to sustained revenue growth for your business.
3. Voice Commerce
Globally, voice-assisted ecommerce transactions quadrupled between 2021 and 2023, while the global voice commerce market, valued at $108.33 billion in 2024, was projected to grow at a CAGR of 27.28 percent until 2031. Looking ahead to 2025, the potential for continued growth is enormous.
The ability to use voice commands to find and gather information, receive recommendations, compare products and services, and complete a purchase creates tremendous opportunities for businesses to simplify and shorten their purchasing process. This results in a more positive experience for the buyer and more sales.
Increased adoption of voice-enabled smartphone apps, smart speakers, and Internet of Things (IoT) devices, as well as improvements in natural language processing (NLP) and voice-recognition technology, are driving voice commerce growth. In addition to optimizing websites and applications for voice, brands and retailers will improve ROI by integrating these tools with existing systems such as analytics and customer relationship management (CRM) platforms.
4. AR and VR
Augmented reality (AR) and virtual reality (VR) increase buyer confidence and satisfaction by creating real-world online environments that drive interest and engagement. Although we haven’t yet seen mainstream adoption of AR and VR, there are clear signs of growth. Zoom has been offering its Immersive View feature for several years, while brands have long used AR and VR for product demonstrations and virtual fitting rooms.
In 2024, Apple introduced Apple Immersive Video, a 3D video storytelling platform available through Vision Pro. According to IDC analysts, AR and VR shipments are projected to increase 44.2 percent in 2024 after a decline in 2023, with business customers expected to be the primary audience. Of course, Apple’s entry into AR and VR will likely spark a wave of new products and innovation in this space.
5. Intersection of B2B and Ecommerce
AI, automation, personalization, voice technology, AR and VR, and other advanced technologies are no longer the sole domain of B2C ecommerce. Consumer trends and preferences have made their way to the B2B space, with buyers valuing simple, frictionless buying processes similar to the B2C model.
Today’s B2B buyers expect to make purchases through supplier websites when they want and how they want. They expect companies to understand their preferences and objectives and offer marketing content and product recommendations based on their specific needs and circumstances.
While B2B and ecommerce have become more human and more personal, choosing the right platform to deliver this type of experience (while optimizing precision, effectiveness, and efficiency) is essential.
The BigCommerce B2B ecommerce platform elevates the buyer journey, using AI and automation to streamline and personalize the purchasing process. Advanced features and capabilities such as purchase order management, inventory assurance with recurring orders, personalized quoting and discounting, and effortless reordering make it easy to make informed buying decisions, creating more opportunities to boost revenue.
Companies should capitalize on the advances that B2C has made in recent years to streamline buyer procurement, automating many processes that, historically, have been manual or required assistance from a sales representative.
New Horizons are Built on Solid Foundations
While the implementation of new technology and cultivation of new strategies is always exciting, it’s more important than ever to remember the marketing fundamentals. For example, SEO, email marketing, and thought leadership have proven to be effective tactics for discovery, engagement, and winning the trust and confidence of your audience. You’ll see the best results by integrating both cutting-edge tools and tried-and-true tactics into your comprehensive marketing strategies.
Looking ahead, there are plenty of opportunities to enhance the constantly evolving buyer journey. Of course, dipping your toe in the waters of AI, voice commerce, and other advanced technologies might feel overwhelming. As you plan your marketing strategies for 2025, let MoJo Active guide you through the process and provide data-driven, market-proven recommendations, enabling you to make confident decisions that position your company for long-term revenue growth.