5 Marketing Strategies to Supercharge Employee Recruitment
Posted on in Thought Leadership by MoJo Active
Finding the right employees for your business goes beyond just offering competitive salaries. Whether you’re competing for specialized skill sets or trying to attract the right talent from other industries, you need to create a connection that goes beyond compensation.
Let’s look at five essential marketing strategies to help you better connect with potential candidates and enhance your recruitment process.
1. The Importance of Storytelling: Highlight Your Brand’s Mission & Vision
What’s your company’s “why”? Sharing your mission and vision helps you attract candidates who align with your values and fosters a sense of belonging from the start.
Look for ways to weave these key aspects of your company identity into the stories you share with potential employees. These sorts of authentic narratives build emotional connections with candidates, helping them see themselves as part of your company’s ongoing journey.
2. The Power of Employee Ambassadors: Share Genuine Experiences
Employee testimonials are a great way to create immediate, at-a-glance engagement with candidates. They provide genuine insights from real people and help your audience picture themselves as a member of the team.
Gather stories about real employee experiences and growth within the company. Then spread the word on your website, social media, and job listings. Sharing these stories and testimonials on social platforms like LinkedIn and Instagram can help build trust and show potential candidates the type of environment they can expect as a member of your organization.
3. SEO Isn’t Just for Search Engines: Optimize Your Job Listings
Making sure your job listings are showing up in the right searches is essential. Research keywords to identify terms that potential candidates are using when they’re looking for an opportunity like yours.
Then, weave those keywords naturally into your job titles and descriptions. Just make sure the terms you choose align with the opportunity. Provide clear, detailed information about the role, including daily responsibilities, growth opportunities, and company culture.
4. Seeing Is Believing: Showcase Authentic Company Culture Through Video
Offer potential candidates a virtual tour of your workspace, team dynamics, and company culture. Make the videos engaging and share them on your careers page, social media, and job listings.
Highlight company events, team projects, and everyday interactions to help applicants decide if your company is a good fit before applying.
5. Virtual Events With a Twist: Invite. Engage. Interact.
Virtual hiring events blend convenience and connectivity. With tools like Zoom or Microsoft Teams, you can create polls, breakout rooms, and Q&A sessions that provide candidates with a more engaging remote interview experience. Emphasize creating a welcoming and inclusive virtual environment to attract top talent.