From Tech Headaches to Growth Strategy:
An Eagle Eye Outfitters Success Story
This outdoor retailer was losing control of their website experience. Here's how we helped them retake the reins and fuel their growth.
The Client
Eagle Eye Outfitters is a well-established outdoor apparel retailer in Dothan, Alabama. They cater to outdoor enthusiasts within their region and nationwide. Their brick-and-mortar store and accompanying BigCommerce website provide exceptional customer experiences, starting with a carefully curated selection of over 200 high-quality outdoor and lifestyle brands.
The Challenge
Despite that commitment to a top-notch customer experience, Eagle Eye Outfitters realized their previous website and support weren't meeting their internal audience expectations. Constant surprises in their budget, unmet project goals, and a need to oversee every website update created a frustrating experience.
With technical resources stretched thin, Eagle Eye Outfitters didn’t have the time to concentrate on strategic growth initiatives for their business. They needed a partner who could handle technical complexities AND share their vision for growth.
- Ecommerce Team ManagerWe got more done in one month with MoJo Active than in multiple months with the previous developers.
The Solution
One of our first tasks was integrating PaymentPuttyTM, our unified gift card system, to bridge the gap between their brick-and-mortar and online stores. This seemingly simple fix had a profound impact, resolving a major customer pain point and demonstrating the power of seamless shopping experiences.
In fact, had we not tackled that initial gift card hurdle in 2020, we might not have had the opportunity to embark on this larger project. The success of that early PaymentPutty integration paved the way for a deeper, results-driven partnership.
From there, Eagle Eye Outfitters entrusted us with addressing other challenges. Their legacy fulfillment system, for example, lacked a seamless integration with BigCommerce, leading to manual data transfers, delays, and potential errors. We developed a custom reporting solution, consolidating all order data in one place, streamlining fulfillment, and improving accuracy.
MoJo Active's flexible retainer model brought transparency and predictability to the relationship. Eagle Eye Outfitters could easily manage their priorities and budgets, gaining clarity and control over their website support investment.
- Ecommerce Team ManagerWe come to MoJo Active with an issue, and they go back to their company team knowledge bank for a solution.
The Movement
MoJo Active gave Eagle Eye Outfitters their time and focus back by resolving technical roadblocks and streamlining processes across their storefront.
The renewed sense of control and reduced frustration had a ripple effect. The Eagle Eye Outfitters team regained confidence in their website capabilities. With the user-friendly tools and streamlined processes we implemented, they can now handle many updates and improvements themselves, freeing up resources to concentrate on strategic growth initiatives.
Even with their new site launch in the rearview, we keep finding ways to help Eagle Eye Outfitters grow their business. Their ongoing retainer relationship ensures the website stays optimized and responsive to meet the business's evolving needs.