BigCommerce Replatforming Done Right - Part 2: Customer Migration
Posted on in Ecommerce by MoJo Active
Moving your ecommerce store to BigCommerce might seem overwhelming and complex, but we’ve got good news: replatforming doesn’t have to derail revenue, disrupt customer experiences, or threaten your growth trajectory.
Our 'BigCommerce Replatforming Done Right' series simplifies the process with essential insights for smooth migrations and continuous ecommerce growth.
In our previous post, we focused on migrating your products. Now, let's dive into customer information – an important part of any seamless transition to BigCommerce. It's more than moving data; it's about protecting and maintaining a positive customer experience throughout the entire replatforming process.
Don't Risk Customer Relationships During Your Migration
A messy migration frustrates your customers, eroding trust and putting future sales at risk. Lost purchase histories, mismatched loyalty points, and inconsistent product recommendations are just a few of the ways your replatforming process might disrupt the seamless experience your customers expect. This is especially true for established brands because, let’s face it, the more trust you’ve built, the more that’s at stake for you during this critical transition.
We make protecting your hard-earned customer relationships a priority every step of the way. We employ robust data protection, meticulous mapping, and deep analytics to ensure a smooth transition to BigCommerce – no matter where you started. Because we know how important it is to keep customer engagement high and friction low with every interaction.
Customer Security During Replatforming
Ecommerce security demands proactive solutions, especially when customer trust is at stake. A single data breach can shatter that trust, leading to lost sales and damage to your reputation. So protecting customer information during this transition is essential.
We don't just fix security problems – we help you avoid them from the start. We understand the ins and outs of PCI compliance and know how to protect your customers' personal info.
That means a smooth, secure move to BigCommerce for you, and peace of mind for your customers. Think of us as your 24/7 ecommerce security guards: passwords encrypted, payment details locked down, and always watching out for the latest threats.
Unifying Online and Offline Customer Experiences
Once we've got your security covered, we focus on creating a smooth purchasing experience for your customers, whether they're shopping online, picking up an order in your store or some mix of the two. We'll merge customer profiles, loyalty rewards, and even special offers to provide a seamless experience across every channel.
Maybe it's a personalized welcome email based on their in-store purchase, or exclusive discounts tailored to their online browsing history. These touchpoints let your customers know they're more than just a one-off transaction – and show that you’re invested in the long-term relationship.
Customer Data Enhancement Tools
Enhancing customer information helps you turn insights into personalized experiences, targeted campaigns, and smarter operations.
Imagine knowing exactly what products to recommend for each customer, when to send the perfect holiday promotion based on past buyer behavior, or how to streamline your sales process to meet the evolving purchasing cycles of every shopper. With tools like these, that level of personalization is just the beginning:
- Bloomreach: Tailor product recommendations and content for every customer.
- Klaviyo: Craft relevant email campaigns and understand your customer's path to purchase.
- BlueConic: Easily segment audiences and automate personalized experiences.
- Twilio Segment: Collect and unify customer info for a smarter, more responsive storefront.
As your business evolves, your customer information needs to adapt as well. With the right tools, and the right agency by your side, you have the power to continuously fine-tune your targeting, exceed customer expectations, and drive long-term growth.
Kickstart Your Ecommerce Growth
Looking for a hand with replatforming to BigCommerce? MoJo Active has you covered. As an elite BigCommerce partner, we’ve tackled this challenge countless times, transforming customer migration complexity into streamlined solutions customized for your business.
To boost your ecommerce store's profitability on BigCommerce, we perform a thorough analysis, strategically integrate the right tools, and align your data for a seamless customer experience.